Leaving social media


I’ve decided to leave social media. You might be wondering why, so I’ll try to explain.

The main reason for leaving is that the goals of the social media platforms and my own personal goals are not aligned. Social media platforms become more successful the more attention they can get. Since attention is a limited and scarce resource companies are now doing everything in their power to keep peoples attention by using persuasive and addictive design and algorithms.

When I wake up in the morning, my goal is not to increase the amount of time spent consuming content on Instagram or YouTube, or mindlessly reach for my phone to scroll through a feed more often than yesterday. It’s rather the opposite. I want to spend less time staring at screens and more time outdoors, socializing, and doing work that matters. If I were to keep social media in my life I would have to accept that these platforms can exploit my weaknesses. I don’t want that.

There are lots not to like about social media, like how we compare ourselves, fear of missing out, inauthenticity, bots, privacy issues, political polarization and not to mention all the physical and mental health issues. It’s not something I want to contribute to or be part of.

I’m therefore leaving Facebook, Instagram, YouTube, Twitter, Snapchat, LinkedIn and all the other ones I can find or think of. I’ll instead use my website extensively.

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Kristian Pletten